Brand Manager - Chloe Wine Collection/7 Deadly
Company: The Wine Group
Location: Livermore
Posted on: May 17, 2023
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Job Description:
At The Wine Group we are passionate about our people, our future
and our wine. We are America's second largest wine producer by
volume with over 1,200 employees globally across 12 locations in
California, New York and Australia. We are proud to be responsible
for many of America's most beloved wine brands, including Cupcake,
Franzia, Chloe, Concannon, Benziger, Imagery, AVA Grace, 7 Deadly
and more. We are dedicated to our culture built on values like
entrepreneurialism, innovation, social responsibility and
stewardship. To learn about us and our career opportunities, check
us out at www.thewinegroup.com and then come join the exciting
journey at The Wine Group.
JOB SUMMARY
The Brand Manager will be responsible for the Chloe Wine Collection
and 7 Deadly in the development and execution of their annual and
long-term strategic marketing plans. This person will thrive in a
culture that is creative, brand-savvy, fast-paced,
solutions-focused, zealously cost-conscious, collaborative, and
relentlessly entrepreneurial. This person will possess a strong
grounding in CPG Marketing best practices, and a successful track
record building alcoholic beverage and/or CPG brands. The ideal
candidate will have a unique combination of (a) best-in-class
skill, competence and confidence as a consumer marketer coupled
with, (b) ability to define opportunities and roll-up their sleeves
to accomplish goals in a lean, fast-paced environment. This role is
eligible for a hybrid work week, Tuesdays in Livermore office and
travel as needed for photo shoots, tastings, in person meetings
etc.
ESSENTIAL FUNCTIONS
This key role within The Wine Group's marketing department is
responsible for developing and executing the strategy and related
tactics for the Chloe Collection and 7 Deadly Wines. Launched in
2014, Chloe Wine Collection has seen tremendous annual growth since
its inception, winning Impact Magazine's Hot Prospect and Hot Brand
Awards as it continues to increase household penetration,
awareness, and loyalty year over year. 7 Deadly Wines was launched
over 20 years ago, quickly becoming America's favorite Zinfandel
brand with grapes sourced from the enviable Lodi appellation, and
recently expanding its portfolio to include 7 Deadly Red Blend and
7 Deadly Cabernet Sauvignon.
--- The ideal candidate will have a unique combination of
best-in-class skill, competence, and confidence (a) as a brand
marketer accountable for brand health and performance (b) as a
creative innovator with the ability to manage new product
development/commercialization, and (c) as an effective liaison with
the Sales team to help promote the brand to distributors and key
accounts.
--- Skilled Consumer Marketer: Comfortable developing, implementing
and assessing consumer-facing platforms to deliver and optimize
business-building initiatives. Leverages equities inherent in
existing products and key consumer insights for ongoing marketing
plan modifications, package changes and line extensions.
Comfortable briefing and leading consumer agencies to develop and
execute brand building platforms.
--- Results-Driven Business Manager: Comfortable using a variety of
data sources to analyze business situations to identify and
evaluate key business drivers, challenges, and opportunities. Able
to make strategic business recommendations to senior/c-level
management.
--- Innovative Thinker and Demand Creator: Skilled innovator who is
comfortable operating in a non-traditional, fast paced environment.
Someone who is competent assessing industry opportunities and
developing creative concepts to fit these opportunities. Has
experience with consumer insights, category analytics, product
development, and packaging design.
--- Entrepreneurial Track Record and Competitive Drive: Proven
success in an entrepreneurial venture, including an appreciation
for an environment of resource limitations, cost control, prudent
risk taking and limitless creativity. Ability to manage ambiguity
and multiple priorities at once.
--- Efficient Project Leader: Effective in managing teams and
guiding projects through the system. Conveys a sense of urgency
throughout project lifecycle and holds team accountable for
execution. Strong written and verbal communication skills along
with the ability to listen and understand different
perspectives.
QUALIFICATIONS
--- Bachelor's Degree (B.A.) with 7+ years marketing experience or
MBA with 2+ years marketing experience post-MBA
--- Experience with alcohol/beverage or consumer packaged goods
preferred
--- Strong grounding in CPG marketing best-practices across the 4
P's
--- Strong competencies in strategy, commercialization,
execution,?and project management
--- Leadership experience with demonstrated success in evaluating
data to mine consumer insights and present fact-based
recommendations to senior management
--- Exposure to P and L management with experience managing a
consumer-facing budget
--- Must have ability to multitask, work well under pressure and be
able to adhere to strict deadlines
--- Excellent analytical, organizational, and interpersonal skills
with attention to detail
--- Provide good verbal and written communications to all levels of
management, both internally and externally
--- Demonstrated reliability and punctuality, work effectively in
team/crew environment, adherence to all safety regulations and
operating procedures
--- Highly proficient in Microsoft Word, Excel, PowerPoint, and
Canva
--- Discretion with confidential information
--- Retailer selling experience beneficial
PHYSICAL DEMANDS
--- Position operates in a professional office environment
--- Ability to travel frequently between home office, corporate
office and vendor/agency sites
--- Position includes travel to various industry and/or company
events, 10-20% of the time
--- Must be able to lift and carry weights of up to 40lbs at
varying frequencies
At The Wine Group, we are proud to be an equal opportunity employer
and we are committed to an environment of mutual respect, diversity
and inclusion. Qualified applicants will receive consideration for
employment without regard to race, color, religion, sex, sexual
orientation, gender identity, genetic information, national origin,
disability, protected veteran status or other characteristic
protected by law.
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Keywords: The Wine Group, Livermore , Brand Manager - Chloe Wine Collection/7 Deadly, Executive , Livermore, California
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