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Creative Marketing Manager

Company: Purpose-Built Trade Co.
Location: Livermore
Posted on: June 24, 2022

Job Description:

Become an integral part of Purpose-Built Trade Co, the leading industrial outfitter with a rapidly growing following. Known as Home of the Trades, we're committed to the essential support of America's tradespeople.We listen, curate, and develop products and services that drive physical, emotional, and commercial wellbeing.Our Mission is simple -- Make each person, trade & community #stronger, everyday!Who are we looking for:An over-achieving and open-minded leader who knows how to meet and exceed the needs of customers and leave them happier and wanting more. The candidate is all about the customer experience & constantly strives to build customer centric stories and journeys.You have a track record of creating engaging content that drives consumers to purchase. Tracking and technology live at the center of your thought process. You can seamlessly work across functions; strategy, design, digital and virtual with ease. Most importantly, you like to get your hand dirty and feel very comfortable managing multiple projects and going above the call of duty as the company grows.Experience working for a multi-unit retailer is a big plus. This role comes with massive opportunity to help define our store experience, while entering a period of steady and extensive growth. Directly reporting to the Chief Executive Officer, the candidate will be responsible for the daily management and execution of Purpose-Built's marketing operations. This is what a successful team member does---

  • Develop and execute monthly marketing initiatives including, but not limited to, email marketing, social media management, ambassador campaigns, in-store marketing material, and overall creative for all divisions.
  • Pushes the boundaries of traditional retail content strategies and develops industry leading content to differentiate the company
  • Effectively manages creative workflow, while monitoring team bandwidth, inspiring teamwork, and ensuring the right resources are allocated according to project needs
  • Manage the overall retail calendar including promotional planning, off-site event management, and critical new store opening playbooks.
  • Oversee and execute the creative process cross functionally, collaborating to build concept boards, photo briefs and design assets across multiple channels
  • Lead art direction and photoshoots, ensuring Brand visual strategy is compelling and consistent
  • Manage and build engaging social media content - including brand ambassador program, tech stacks, etc.
  • Present creative in various settings, partnering with key business partners to garner feedback and cultivate consensus
  • Collaborate with strategic agency partners to manage eCommerce performance including local SEO to stores and key digital KPIs
  • Translate marketing objectives into clear creative strategies while maintaining schedule and budget.
  • Establish and implement tracking procedures for all campaigns and marketing activities with a goal of clearly understanding what channels drive profitable traffic
  • Constantly maintain a pulse on retail trends - specifically aimed to increase performance of owned brands and their strategic positioning as we grow.Background:What kind of person will thrive in this role?
    • 2+ years' of professional experience in creative design, client or agency-side.
    • A strong multi-disciplinary background in Design (Environmental / Graphic / Digital)
    • Portfolio of work showcasing experience in designing retail, live & virtual events.
    • Proficiency in key Adobe Creative Solutions - including Illustrator, InDesign, Photoshop, etc.
    • Working knowledge of today's digital channels and emerging technologies.
    • Strong motivation & self-driven mindset
    • Strong team building & communication skills
    • Proven ability to effectively delegate, follow up and communicate with various layers of the company
    • Demonstrates ability to manage complex and competing priorities with time management and organizational skills
    • Schedule flexibility to include evenings, weekends, holidays, and non-business hours
    • Exhibits an authentic desire to exceed the customers' expectations (Welcoming)
    • Persuasive, builds enthusiasm, and inspires the customer to buy (Engaging)
    • Demonstrates a sense of urgency
    • Excellent organization & attention to detail
    • Understand what it means to be customer-centric in your approach to everythingAnd everyone you work with should describe you as---
      • A good team player
      • A strong communicator who can gauge an audience and adapt accordingly
      • Having a positive upbeat personalityAnd you should be motivated by---
        • Learning how to do something well by doing it, not be reading a manual or going to formal training. If you need a ton of handholding or you yourself are a micro-manager, this is not the place for you.
        • Working in a lean, results oriented environment, where you'll be expected to do more, take on more, and achieve more every quarter.
        • Having fun in an environment low on politics, high on transparency, and comfortable with jeans, shorts, hoodies, and dogs or kids in the office.What Benefits do you Receive?At Purpose-Built we hire the best people and are committed to supporting our team members and rewarding them for their work. You can expect us to offer highly competitive pay, incentives based on company performance and other benefit packages.Purpose-Built is proud to be an Equal Opportunity EmployerFor more information about our business and who we are please visit our website.We look forward to hearing from you!

Keywords: Purpose-Built Trade Co., Livermore , Creative Marketing Manager, Executive , Livermore, California

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