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Associate Brand Manager

Company: The Wine Group
Location: Livermore
Posted on: May 10, 2022

Job Description:

JOB SUMMARYThe Associate Brand Manager reports to the Marketing Director of our Estate Brand Portfolio, which includes the Imagery, Tribute and Benziger, and is based at our Livermore, CA location. An experienced marketer who leads brand-building initiatives utilizing data-driven insights; assist in developing and independently lead key elements of brand plans with agencies and cross-functionals to drive business goals. This position offers a hybrid work week, 3 days in office and 2 days remote.ESSENTIAL FUNCTIONS

  • Understand and advocate for the consumer; ensure all platforms and strategies are consumer led and ties to effective trade execution as appropriate
  • Key input in annual Business Review and Brand Plan: lead key portions of planning for major brands and conducts entire business review and plan for smaller brands
  • Lead packaging projects from creative brief to printing to production. Collaborate with creative team to brief and adjust packaging to promote brand health
  • Lead new product process with cross-functional teams and help develop sales pitch
  • Monitor performance and works with sales to meet KPIs
  • Lead cross-functional teams (external agencies/internal partners) to develop and execute marketing plans
  • Lead brand business analysis efforts. Monitor brand health using internal and external data resources to identify issues and opportunities and deliver actionable insights
  • Present with impact and influence to key audiences
  • Independently manage multiple competing priorities and enlist manager for flawless execution
  • Track and influence budget
  • Coach, train and serve as role model for MAs and AMMs
  • Visit key markets to in support of marketing blitzes, new product launches, surveys and report key brand and competitive findingsQUALIFICATIONS
    • Bachelor's degree required; MBA preferred, but not required
    • 5+ years marketing experience, or MBA and 2+ years business experience
    • Strong grounding in CPG marketing best practices across the 4 Ps
    • Prior knowledge and/or experience with wine, spirits or consumer packaged goods
    • Highly proficient in Microsoft Word, Excel, and PowerPoint (can create powerful marketing presentations for internal and external customers)PHYSICAL REQUIREMENTS
      • Position operates in a professional office environment
      • Position includes travel to various industry and/or company events, up to 20% of the time
      • Ability to perform tasks requiring bending, stooping, standing, and twisting
      • Must be able to lift up to 40 lbs. (a case of wine)At The Wine Group, we are proud to be an equal opportunity employer and we are committed to an environment of mutual respect, diversity and inclusion. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability, protected veteran status or other characteristic protected by law.

Keywords: The Wine Group, Livermore , Associate Brand Manager, Executive , Livermore, California

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