Associate Brand Manager
Company: The Wine Group
Location: Livermore
Posted on: May 10, 2022
Job Description:
JOB SUMMARYThe Associate Brand Manager reports to the Marketing
Director of our Estate Brand Portfolio, which includes the Imagery,
Tribute and Benziger, and is based at our Livermore, CA location.
An experienced marketer who leads brand-building initiatives
utilizing data-driven insights; assist in developing and
independently lead key elements of brand plans with agencies and
cross-functionals to drive business goals. This position offers a
hybrid work week, 3 days in office and 2 days remote.ESSENTIAL
FUNCTIONS
- Understand and advocate for the consumer; ensure all platforms
and strategies are consumer led and ties to effective trade
execution as appropriate
- Key input in annual Business Review and Brand Plan: lead key
portions of planning for major brands and conducts entire business
review and plan for smaller brands
- Lead packaging projects from creative brief to printing to
production. Collaborate with creative team to brief and adjust
packaging to promote brand health
- Lead new product process with cross-functional teams and help
develop sales pitch
- Monitor performance and works with sales to meet KPIs
- Lead cross-functional teams (external agencies/internal
partners) to develop and execute marketing plans
- Lead brand business analysis efforts. Monitor brand health
using internal and external data resources to identify issues and
opportunities and deliver actionable insights
- Present with impact and influence to key audiences
- Independently manage multiple competing priorities and enlist
manager for flawless execution
- Track and influence budget
- Coach, train and serve as role model for MAs and AMMs
- Visit key markets to in support of marketing blitzes, new
product launches, surveys and report key brand and competitive
findingsQUALIFICATIONS
- Bachelor's degree required; MBA preferred, but not
required
- 5+ years marketing experience, or MBA and 2+ years business
experience
- Strong grounding in CPG marketing best practices across the 4
Ps
- Prior knowledge and/or experience with wine, spirits or
consumer packaged goods
- Highly proficient in Microsoft Word, Excel, and PowerPoint (can
create powerful marketing presentations for internal and external
customers)PHYSICAL REQUIREMENTS
- Position operates in a professional office environment
- Position includes travel to various industry and/or company
events, up to 20% of the time
- Ability to perform tasks requiring bending, stooping, standing,
and twisting
- Must be able to lift up to 40 lbs. (a case of wine)At The Wine
Group, we are proud to be an equal opportunity employer and we are
committed to an environment of mutual respect, diversity and
inclusion. Qualified applicants will receive consideration for
employment without regard to race, color, religion, sex, sexual
orientation, gender identity, genetic information, national origin,
disability, protected veteran status or other characteristic
protected by law.
Keywords: The Wine Group, Livermore , Associate Brand Manager, Executive , Livermore, California
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