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Email Marketing Manager

Company: Wiley X Eyewear
Location: Livermore
Posted on: March 24, 2020

Job Description:

Wiley X is looking for a passionate and experienced Email Marketing Manager to join our Marketing team! As an Email Marketing Manager for Wiley X, you will be responsible for planning and developing our overall email marketing strategy. You will be responsible for managing the strategy, campaigns and maximizing revenue opportunities from the companies CRM and customer database. Email Marketing Manager duties and responsibilities: - - - - Manage and build overall email marketing strategy for all company brands - - - - Analysis of current email marketing campaigns and make recommendations for - - - - - - - - - - -improvement. - - - - Develop B2B and B2C email calendar through collaboration with Sales Directors, Social Media Specialist and Marketing Team - - - - Develop strategies for segmenting current consumer database - - - - Create various email lists and campaigns based on consumer segmenting - - - - Create and design various CTAs and email templates - - - - Test every campaigns success - - - - Determine email marketing KPIs - - - - Develop and present reports on a weekly basis - - - - Develop a lead generation strategy - - - - Create smart email lists - - - - Increase email subscriptions - - - - Analyze data to get smart insights - - - - Suggest methods for improvements - - - - Segment lists based on behaviors like past email engagement and website interactions - - - - Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email - - - - Develop email automation - - - - Manage trigger email campaigns throughout customer lifecycle - - - - Create retargeting workflows for different market segments - - - - Ensure all email campaigns comply with current email best practices - - - - Report analytics to Marketing Director and Senior Ecommerce Manager Email Marketing Manager requirements and qualifications: - - - - BA/BS or equivalent working experience - - - - Excellent written communication and copywriting skills - - - - Past experience with email marketing, lead nurturing, marketing automation, and/or web analytics - - - - Proficient using marketing automation technology - - - - Knowledge of latest digital marketing trends - - - - Experience with email automation tools - - - - Sense of ownership and pride in your performance and its impact on company's success - - - - Critical thinker and problem-solving skills - - - - Team player - - - - Good time-management skills - - - - Great interpersonal and communication skills

Keywords: Wiley X Eyewear, Livermore , Email Marketing Manager, Executive , Livermore, California

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