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Integrated Marketing Leader

Company: The MITRE Corporation
Location: Livermore
Posted on: January 24, 2023

Job Description:

Why choose between doing meaningful work and having a fulfilling life? At MITRE, you can have both. That's because MITRE people are committed to tackling our nation's toughest challengesand we're committed to the long-term well-being of our employees. MITRE is different from most technology companies. We are a not-for-profit corporation chartered to work for the public interest, with no commercial conflicts to influence what we do. The R&D centers we operate for the government create lasting impact in fields as diverse as cybersecurity, healthcare, aviation, defense, and enterprise transformation. We're making a difference every dayworking for a safer, healthier, and more secure nation and world. Our workplace reflects our values. We offer competitive benefits, exceptional professional development opportunities, and a culture of innovation that embraces diversity, inclusion, flexibility, collaboration, and career growth. If this sounds like the choice you want to make, then choose MITREand make a difference with us. Department Summary:With a focus on Innovation for Public Good, MITRE Engenuity works with industry leaders, innovative start-ups, top academic institutions, investors, other non-profit organizations, and government liaisons to solve complex challenges that are critical to national security, the global economy, and our way of life. We are committed to ensuring that democratic principles prevail in the face of global strategic competition and are leading innovation in cybersecurity, 5G, semiconductors, health analytics and pandemic preparedness, AI, and other advanced technology areas aligned with MITREs Horizon Strategy. Through our efforts to advance industrial knowledge, drive R&D collaboration, act as a neutral third-party convener, and drive workforce development, we are creating generational impact that is in the public interest and valuable in the marketplace. The Go to Market team manages the MITRE Engenuity brand, messaging, and campaigns to align with MITRE processes and positioning while driving results for MITRE Engenuity, our programs, and our partners.Job Responsibilities:This role is responsible for creating and executing marketing campaigns that reach across several program areas, enhance brand value, drive growth and deliver impact for public good. Integrated Marketing Leader will manage collaboration across GTM team and lead integration across marketing channels to maximize the results, drive consistency, and determine the ideal approach to market. We are seeking a strong marketing leader who can build strategic plans rooted in data and inspired by innovative thinking. This position requires an organized and self-motivated individual with a powerful ability to collaborate with grace and respect. The perfect candidate can influence decision making and drive business results, has a strong marketing background and has experience managing a variety of digital marketing areas including paid advertising, SEO, marketing automation, email marketing, content creation, and placement strategies.

  • Oversee lead generation process and all campaigns working with program marketing leads to share best practices, improve results, cross promote, and drive companywide messages
  • Oversee marketing communication for brand alignment, consistent messaging across business units, audience relevance, content value.
  • Continually refine and manage audience segments working with program marketing leads, agency, and digital presence lead
  • Lead marketing functions pertaining to delivery of in-person and virtual events, podcasts, and videos
  • Expand brand awareness into new coverage areas and increase mindshare within target organizations
  • Understand campaign analytics and recommend strategy, audience, content changes
  • Provide weekly reports and updates to the management team with marketing results and recommendations for improving performance
  • Expand content placement working with GTM and strategic communications teams
  • Manage team of content creators including writers and A/V expert
  • Manage growth marketing agency with campaign and content oversight
  • Ensure branding standards and templates are current and well communicated working with digital presence leaderRequired Qualifications:
    • BA/BS and seven years of relevant marketing experience or equivalent required. Advanced degree preferred. Management experience absolutely required.
    • Working knowledge of MS Office, HubSpot, Google Analytics, LinkedIn campaign and account management tools, Twitter, and Zoom required. Knowledge of Salesforce, Instagram, and Brandlive a plus.
    • Strong communication skills and audience understanding required and essential.
    • Demonstrated ability to lead a team, manage an agency, and work across a matrixed organization required.
    • Data analytic, campaign management, content creation and placement skills and experience required.
    • Social/digital media strategy experience required.
    • Experience working with product marketing and media relations teams preferred.
    • No security clearance required for this position. This requisition requires the candidate to have a minimum of the following clearance(s):NoneThis requisition requires the hired candidate to have or obtain, within one year from the date of hire, the following clearance(s):NoneSalary compensation range and midpoint:$141,000 - $176,000 - $211,000 AnnualSubject to all federal and state laws, rules and regulations, MITRE requires all employees to be fully vaccinated against COVID-19. Newly hired employees must be fully vaccinated prior to their employment start date. MITRE will provide reasonable accommodation to individuals who are legally entitled to an exemption under applicable laws so long as it does not create an undue hardship for MITRE and/or does not pose a direct threat to the health or safety of the employee or others in the workplace.MITRE is proud to be an equal opportunity employer. MITRE recruits, employs, trains, compensates, and promotes regardless of age; ancestry; color; family medical or genetic information; gender identity and expression; marital, military, or veteran status; national and ethnic origin; physical or mental disability; political affiliation; pregnancy; race; religion; sex; sexual orientation; and any other protected characteristics. For further information please visit the Equal Employment Opportunity Commission website EEO is the Law Poster ( and Pay Transparency ( . MITRE intends to maintain a website that is fully accessible to all individuals. If you are unable to search or apply for jobs and would like to request a reasonable accommodation for any part of MITREs employment process, please contact MITREs Recruiting Help Line at 703-983-8226 or email at Copyright 1997-2023, The MITRE Corporation. All rights reserved. MITRE is a registered trademark of The MITRE Corporation. Material on this site may be copied and distributed with permission only.Benefits information may be found here (

Keywords: The MITRE Corporation, Livermore , Integrated Marketing Leader, Advertising , Livermore, California

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