Marketing and Communications Manager
Company: Livermore Valley Winegrowers Foundation
Location: Livermore
Posted on: June 20, 2022
Job Description:
We are looking for an experienced marketer to develop and
execute a plan to spread the word about our award-winning wine
region alongside the Livermore Valley Wine Growers (LVWA) board,
Executive Director, and membership. This includes but is not
limited to, print and digital promotion, social media promotion and
advertising, website update, press releases, content creation,
increasing awareness by engaging influencers and targeted
consumers, creating campaign and brand collateral, and developing
new partnerships and communications outlets. Our ideal candidate
has a background in marketing, tourism strategy, and project
management with previous experience in wine and/or tourism. This
person must have strong verbal and written communication skills,
excellent presentation skills, and enjoy working in a fast-paced
and changing environment. - -Professional Responsibilities &
AccountabilitiesReporting to the Executive Director, the Marketing
and Communications Manager is responsible for planning and
execution of the marketing and communications strategy in support
of Livermore Valley Winegrowers Association, which includes:
Plan and execute a strategic
marketing plan that gains new visitors to the Livermore Valley and
increases the brand awareness and quality of Livermore Valley
wines.Plans and executes: - PR, digital, social media, website,
creative services, and content.Provide strategic and tactical
support to the development of collateral and other material that
supports promoting campaigns.Plan and execute brand initiatives to
strengthen LVWA's brand, including messaging, positioning, and
visual aspects of the brand.Work with the media with events,
requests, wine submissions and collateral.Responsible for
developing, executing, and monitoring results of campaigns for
LVWA.Responsible for constructing the monthly consumer newsletter
and promotional event emails.Prepare marketing project reports and
analysis (social media and web analytics tracking, etc.).Develop
media outreach strategy, including identifying opportunities to
positively represent LVWA via press releases; drafts press releases
and ensures release to strategic outlets.Assist Event Coordinator
in marketing strategy.Manage key metrics and marketing dashboard
which demonstrates ROI and effectiveness of marketing
programs.Collaborate on association and event collateral.Manage
social media channels and social media editorial calendar with and
without the use of a contract social media expert.Boost website's
SEOs and industry connections through PR to get our AVA and website
- mentioned in articles of online blogs or social accounts.Prepare
monthly outreach to local hospitality partners to keep them "up to
date" on the association's programs and events.Collaborate with
partners, including Winery members, Visit Tri Valley, Downtown
Associations, etc. to develop and execute on joint marketing
plans.Work with the LVwine.org website vendor to provide updates
and/or redesign changes.QualificationsThe successful candidate will
possess the following experience, skills, and abilities:
A college degree and/or equivalent
experience with a minimum of three years professional marketing
experience.Proven high quality verbal and written communications
skills - ability to inspire, motivate and engage. -Highly organized
and attentive to detail; tolerant of some uncertainty and competing
demands.Proven ability to manage budgets.Office skills, including
high proficiency with Microsoft Office (Word, Excel, Outlook, Power
Point).Graphic design experience including InDesign, Illustrator,
Photoshop, and CanvaSocial media skills including instagram,
tiktok, facebook, content creation.Website and email marketing
experience, specifically with Wordpress and
Sendinblue.Self-motivated, enthusiastic, self-starter, able to work
independently as well as collaboratively.High level of
productivity, initiative, problem-solving ability and
creativity.Ability to work some evenings and weekends; during
winery tasting room hours for content creation and event
marketing.Ability to lift boxes (50lb case of wine) and transport
event and/or marketing materials (valid driver's license, reliable
transportation with adequate insurance).Wine industry experience
preferred.Key Relationships
Association office colleagues and
Board of DirectorsWinery proprietors, winemakers & tasting room
managersSponsors/Potential SponsorsMedia contactsVendorsCommunity
members and businessesSalary and BenefitsCompensation: DOE
Full timeHealth benefits
available401k Matching ProgramExcellent Holiday scheduleHybrid work
schedule negotiable -TO APPLY
Keywords: Livermore Valley Winegrowers Foundation, Livermore , Marketing and Communications Manager, Advertising , Livermore, California
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